Social Media Is The New Word Of Mouth

Word Of Mouth Is Changing

 

20 years ago, the best way to get your business known was to get people talking about. Customers would share their experiences with their friends and family, both positive and negative. It is the same today, except it is through Tweets, Facebook updates, Instagram pictures, etc.

60% of consumers says the integration of social media makes them more likely to share products and services. 60%!! That is A LOT of advertising.

Just check out some of these usage stats from jeffbullas.com:

  • 72% of all internet users are now active on social media
  • 18-29 year olds have an 89% usage
  • The 30-49 bracket sits at 72%
  • 60 percent of 50 to 60 year olds are active on social media
  • In the 65 plus bracket, 43% are using social media
  • Time spent on Facebook per hour spent online by country. Here are the top three. USA citizens get the top gong at 16% followed by the Aussies at 14 minutes and the Brits at 13 minutes.
  • 71% of users access social media from a mobile device.

With all this in mind, if you are not using social media to help promote your business, you are loosing out. Now is the time to add social media to your marketing strategy or review how effective your current social media is working for you.

Written by: Domenic Marchetti, Owner

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