A great tool to understand your social media influence.

Klout, a social media reputation score, was created in late 2009. Klout is quickly becoming the world’s default authority for assessing your social influence. 

As many of you know,  all consumers were not created equal. Some have a longer reach with a more powerful network than others. With that in mind, marketers have been looking for a way to figure out which of their social media platforms need more engagement than the others. 

Whether you like it or not, it’s in the best interest of your business to prioritize social media to have a greater impact on the public perception of your product or service. The severity of not utilizing social media to connect with your target market can be detrimental to your bottom-line. In addition, loyalty to the brand are certainly among other the other factors needed to have a successful business, but social influence is a powerful factor that all business owners need to take into account.

For an example, read this statistic from this NM Incite’s State of Social Customer Service 2012 Report: 71% of those who experience positive social customer care are likely to recommend that brand to others, compared to just 19% of customers that don’t get a response.

It is an ambitious task that Klout CEO Joe Fernandez and his team of designers have undertaken: assigning a score to every individual on the social web based on their ability to influence others.

Even though their algorithm is not perfect, considering how quickly the social media landscape changes, it is still a great tool to be used. And as time goes on Klout will have the time to refine their algorithm, making improvements to the end result.

Klout scores can be a valuable resource for any organization, both large and small. Regardless if your in the marketing industry, retail industry or even restaurant industry, the influence of your social media can have a dramatic impact on the perception of your business by consumers and ultimately, your bottom-line. 


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